Millinery talent from Kensington and Chelsea College teamed up with Sainsbury’s to launch its Easter egg packaging recycling scheme, by creating an Easter Bonnet made entirely out of Sainsbury’s Easter Egg packaging.
The Millinery students from our HNC Millinery course worked together for 2 hours, using everything from card and foil to Sainsbury’s shopping bags to create the stunning bonnet, which was modeled by staff at Sainsbury’s local.
Katie McIntyre, Fashion and Millinery Performance Manager said: “It was with great pleasure that the students from the world renowned HNC Millinery course at Kensington and Chelsea College took a break from producing their beautiful individual collections to work together to support Sainsbury’s Easter egg packaging recycling.”
“Creativity and imagination is at the heart of the hats we produce at the college and working with a variety of interesting materials broadens the students’ horizons. It was very exciting to apply traditional and innovative millinery techniques to unusual products and fantastic that the student’s hard work was ultimately rewarded with a generous supply of Sainsbury’s chocolate.”
Sainsbury’s is the first supermarket to offer a dedicated Easter egg packaging recycling facility in its stores – rolling the facility out to 400 supermarkets ahead of the Easter bank holiday weekend for a fortnight.
Paul Crewe, Head of Sustainability at Sainsbury’s said:“We’re eggcited to bring back our Easter recycling scheme with this fantastic Easter bonnet parade.”
“At Sainsbury’s we’re constantly thinking of new ways to help customers waste less – and once the chocolate eggs are eaten over the bank holiday, it’s never been easier to recycle their packaging.”
Kensington and Chelsea College’s Millinery Department has a high-profile reputation for excellence and has nurtured the talents of gifted milliners including Justin Smith, Gina Foster and Sarah Cant. Its talented alumni can be regularly found winning awards, featured in the press and taking centre stage at leading exhibitions.
For further information about the College’s internationally renowned Fashion and Millinery courses please contact the College on 0207 573 5333 or visit https://www.kcc.ac.uk/fashion-and-millinery/
Date published: 8 April 2015