Kensington and Chelsea College students took a stand against image manipulation with the launch of a hard-hitting campaign called
‘Say No To Digital Beauty’.
The students devised the campaign as part of a project for their Creative and Media Diploma course and were inspired by the message being rolled out by Dove’s high-profile press campaign celebrating natural beauty.
‘Say No To Digital Beauty’ challenges unrealistic perceptions of beauty and highlights the extent to which media images are digitally altered to create flawless looks.
Student Georgina Warwick said:
Our campaign focuses on the face and looks at how images can be edited to create unrealistic looks. We wanted to help raise awareness of the pressure it can put on young people, especially girls, to look a certain way. You shouldn’t aspire to look like the images you see in magazines or feel intimidated by them as no-one looks like that in real life. We want people to be comfortable in their own skin. I enjoyed working on this project and found it really rewarding as it was discussing something that a lot of people in our age range could relate to.
The campaign kick-started with the online launch of the
‘Say No To Digital Beauty’ Facebook page. Anyone interested in the campaign is being encouraged to visit their Facebook Page and hit the
‘Like’ button to show support: http://tinyurl.com/d2drj4c
The students also created and released several campaign posters featuring natural and digitally altered images of their face.
Juliana Formicola, College Course Director for the Creative and Media Diploma Course, said:
‘The students have done a brilliant job on the campaign. They have really got into the spirit of it and produced some fantastic work.’
The Diploma group, aged between 14 and 16, are released, from St Thomas More School in London, one day a week to attend the two-year Diploma course at the college’s Wornington Campus in West London.
Date published: 19 April 2012